The creative partner for brands that shape fashion.
CONTEXT
Western Whisper was developed as a seasonal collection that required a clear and cohesive visual treatment. The campaign focused on presenting the collection as a unified body of work, with consistency across styling, imagery, and tone, while remaining aligned with Rainbow’s established brand language.
DIRECTION
Creative direction covered the full scope of the shoot, from ideation to location selection and styling. The focus was on creating a controlled and balanced visual outcome, where every element supported the collection without overpowering it.
SETTING
Shot in open natural landscapes in Kukes, Albania.
CONTEXT
Escape focuses on a lighter, more relaxed expression of the brand. The campaign was designed to present the collection through ease and continuity, keeping the work cohesive while allowing a softer tone to come forward.
DIRECTION
Direction focused on letting the collection feel natural and unforced. The shoot was handled with a lighter touch, allowing movement, light, and pacing to guide the imagery without over-controlling the moment.
SETTING
Shot in Vlore, Albania, with scenes set by the sea and around the pool.
CONTEXT
Kiss Dont Tell launched as a new brand with a strong attitude and a clear point of view. The campaign was developed to introduce the brand in a way that felt confident, intentional, and immediately recognizable.
DIRECTION
Creative direction focused on defining the brand’s tone from the outset. Visual choices were made to establish a clear identity, setting the foundation for how the brand presents itself across imagery and future campaigns.
SCOPE
Launch campaign, including visual direction and brand introduction assets.
CONTEXT
Off Island explores a slower, more communal state of mind. The campaign was developed to reflect a sense of togetherness and pause, presenting the collection within a calm, open atmosphere that feels removed from urgency.
DIRECTION
Creative direction focused on movement and continuity, allowing the scene to unfold naturally. The shoot was guided with a light hand, prioritizing rhythm, interaction, and flow over rigid structure.
SETTING
Shot in Zvernec, Albania.
